Digital Marketing refers to the marketing through which we can market our product using the digital media like social networks, email and so on. This is more flexible for executives and the most liked one by customers because the executives can market a thing using internet and a well computer knowledge person. The customers can buy a product by simply clicking using their computers or smart phones.
Digital Marketing is quite different from traditional marketing. In case of Traditional Marketing, the marketers should go to every place in order to market and promote the products. Otherwise, they can promote their brand through media like television, radio and so on. Both of these consumed lot of time, money and human power. But people who do not use these resources cannot know about the products. This caused a marketing technique with different platform.
The rapid growth of Internet and Technology, an organization can promote their products with the help of Internet through Digital Marketing. In Digital Marketing, we can promote our products in social networking like Facebook, twitter etc. This makes our product or brand to reach the more customers who are using the social networks mostly.